Long ago little girls were fascinated with fairy tales and princesses. And they loved to play with their dolls, the most popular toy in their gift lists.
This has changed: nowadays girls want to look like their idols and their mothers.
They want fashionable clothes, accessories and makeup. Some even go to beauty salons for hair and nail care, as if they were grown-ups.
The industry is eyeing this new consumer and coming up with products designed to attract young preys. Some brands invest in pieces for mothers and daughters, which is already a strong trend.
The quest for beauty starts increasingly early, and mothers need to be careful the it does not become an obsession. Young girls do should not miss out on one of the most important times of human life: childhood!