‘Fifty Shades of Grey’ Inspires Swedish Lingerie

Lingerie designed by erotic novelist E.L James goes on sale. The best-selling author E.L. James has collaborated with Swedish underwear label KappAhl to create a collection of lingerie based on her erotic romance novel, “Fifty Shades of Grey”.

“It has been incredibly exciting and interesting to be involved in the process,” E.L. James said of the new lingerie line. “From the production of the concept through the design to the final collection”. “I have been deeply involved at all stages, and my thoughts and suggestions are clearly visible in the collection’s garments,” she added.


The collection is full of references to the book, and the initiated reader will see clues to the book’s characters, Christian Grey and Anastasia. Elegance is the keyword for this collection. With bra, briefs, negligée and stay-ups, it is a complete underwear collection with a choice of materials and silhouettes to suit women of all shapes and sizes.

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