Pop Eye – Pitti Uomo 86

Pitti Uomo in each edition dedicates an increasingly broad and transverse section to the accessory world with his role on the market , a key element of the male wardrobe , a figure of style and personality that redesigns and complete any outfit.
Pitti Uomo 86 devotes special attention to the universe accessories enriching the proposal from the Pop Up Stores , close up on specific products design and launching POP EYE , the new project dedicated to eyewear in collaboration with Mido .

POP UP STORES, successful idea !

Very followed in every edition of the Pop Up Stores , the exhibition space at the Central Pavilion dedicated to the proposal for an advanced lifestyle male : from accessories – such as shoes, handbags, jewelry , sunglasses and watches – fragrances and design , more and more an integral part contemporary man ‘s wardrobe . Designed by Patricia Urquiola in an environment that facilitates the interaction of the products with the fashion collections , the Pop Up Stores were allowed to intercept trends , needs and new buyers .

POP EYE , border territory between fashion and eyewear planet
This edition of Pitti Uomo also marks the official debut of Pop Eye, special space dedicated to eyewear by Pitti Immagine in cooperation with Mido . On stage in a strategic location , on the Lower Level of the Main Pavilion , a special project that explores the link between glasses and fashion under the sign of the highest quality and attention to design and design research . The protagonist , a selection of companies strongly oriented to creativity and innovation .


Some of the leading figures in the world of accessories at Pitti Uomo:

19 andreas, Ally Capellino, Arthur Sleep, Boca MMXII, Bonastre, Suspenders & Braces, Buttero, Crash Baggage, Finlay & co., Fob Paris, Herschel Supply co., John Chapman, Kanpekina, Kinloch, Komono, Les Pièces Unique Mark / Giusti, Nixon, Orciani, Pierre Louis Mascia, Raparo, Shwood eyewear, Stance, Superduper, Tateossian London, Veja Fair Trade, Wood’d, Yuketen.

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