The legendary designer has decided to open a new exhibition center right in front of his company’s HQ in Milan’s Via Bergognone, and he has already signed an agreement with Milan municipality. A former Nestlé factory will be a home to a permanent exhibition of Armani’s creations, designs and sketches. The center will also become a part of Milan’s museum network.
“Milan is the city where I decided to live and work, and which has been a tough, loyal teacher to me,” explained Mr. Armani to WWD.
“It taught me that you don’t obtain anything by chance, but that you reach the most difficult goals with daily involvement, that discretion is a virtue, which doesn’t exclude warmth and a sense of welcome, that what we think here today, tomorrow will be in the mind of the entire nation. That’s why I’ve decided to put the fruits of my work, which doesn’t include only clothes, but also textile explorations and experience, at the disposal of my city.”
Known for being supportive of young talents, Armani’s initiative aims to create a promotional platform for emerging designers that will also serve as an educational space. The young generation will be given a chance to get their knowledge and inspiration in a library and bespoke classes.
“I thought it could be interesting for everybody. In particular, for the young generations approaching the fashion and design worlds. They will be able to find inspirations to mature new ideas and create the companies of the future. That future which we have to learn to build day by day.”