This campaign started with the good contribution of our friend Cyprien Ricchiardi.
The “der Visionnaires” Club (Club of Visionaries written in 3 different languages, because “visionaries” there are no boundaries, not even language) is a club of people who live the city with a keen eye and lively.
The protagonists of the campaign this year, in a game of contrasts elegant and intriguing, relate with 5 large poster behind them, made specifically for the print campaign as snapshots taken from the cult film.
From a photographic point of view, the inspiration of the poster is taken from photographs of backstage film, shot by Peter Lindbergh.
Do the Right Thing (Spike Lee) for the boy hip hop with a boombox;
In the mood for love (Wong Kar-Wai) for the boy in a tuxedo;
Easy Rider (Hopper Dennys) for the biker;
Control (Anton Corbijn) for the musician with the guitar;
Bird (Clint Eastwood) to the jazz musician with the trumpet.
The black and white treatment and the aged effect applied to the images dissolve references, leaving only the suggestion of worlds and different people who come in contact. A suggestion recreated in the backstage video. The urban setting is in a very artistic version and the current through the use of a technique modern and deliberately very realistic. The composition of the image, simple and clean, and emphasizes contextualizes the product as well as bring out the personality that embodies the protagonist.