For ladies who love to shop, there’s a dark side of Fashion Week: nothing to buy! With all the tweeting, tagging, liking, and ‘graming we do now, it was clearly a matter of time, and ladies and gentlemen, that time is now— because you can now shop the runway only minutes after a show with these new chic apps!
Moda Operandi has always been ultra runway-friendly and increased speed is now really upping its game. The Trunkshow section of the site’s app will feature previews of runway shows approximately one hour after they’ve walked, giving avid fans a good second look and save particular pieces that caught their interest. Then, when the items are available to preorder, you’ll be notified and can finalize your picks.
BCBG Max Azria is also making waves, working with RewardStyle and a group of influencers. It’ll use RewardStyle’s LIKEtoKNOW.it technology that sends you an email with specific links to purchase pieces, with the plan being for waiting shoppers to like an Instagram post shot from the runway, check their email, and get directed to a special section of the site where they can buy.