The first edition of beHouse, the event dedicated to the international handmade excellences, involved more than 2,000 visitors during the opening evening party (May 8th) and the three days of exhibitions and trunk shows.
From May 9th to 11th, 2014, Palazzo Museo Minguzzi, via Palermo 11, Milan, were the favourite stop for those who didn’t want to miss the last model of Maserati Quattroporte shown out of the atelier-house once belonged to the sculptor Luciano Minguzzi, the meeting moments that took place every two hours, the teaching lessons in Flamant living room with the products of Savini Milano, Damman Frères, Laduree and Calvisius Caviar; tales in Modulnova kitchen by the Executive Chef of Villa Paradiso Resort and Spa Christian Duca or the cocoa flavour by Domori.
Applauses for the trunk shows in the mezzanine with Siniscalchi, Stefano Bemer, Cuervo y Sobrinos, FABS Carte by Ars Color, Ducal, Borriello Camicie, Prata & Mastrale, Sciamàt,Sartoria Cicli, Romeo Ferraris, Turms, Catarzi, OneOff Emotional Hardware, for the shaving services offered by Antica Barbieria Colla, Turms shoeshines, the advices of the bespoke tattoo artist Mo Coppoletta, directly from London: these are just few names of the most appreciated presences who joined these four days dedicated to style and craftsmanship.
International top managers like Jeremy Hackett from Hackett London; the entrepreneur and creator of Concours d’Elegance & Luxury salon at 24Hours of Elegance Aleksandar Djordjevic;Sandra Grasso, Head of Marketing Communication & CRM Maserati; Alexander Kraft, Sotheby’s International Realty France – Monaco; Pierre-Yves Wecxsteen, Ceo Chanel Italia;Maurizio Romiti, Pentar President; Gian Paolo Armana, CEO Zanotta; Giuseppe Presotto, CEO Modulnova; Luciano Cirelli, Vice President of Karla Otto Milan; the great exponent of eleganceLuciano Barbera; Vic Annells, Consul General of Her Britannic Majesty and General Director of UK Trade and Investment in Italy; David P.M. de Waal, Consul General of the Kingdom of the Netherlands, Romain Le Dantec, Communication Director Cifonelli; Francois PourcherCommunication Director Pierre Corthay; they all toasted with Veuve Clicquot flutes and cocktails from the best Velier products, like Hendrick’s Gin, together with the other 800 people who joined the opening cocktail party.
During the other days, almost 1,200 people visited beHouse from the brunch to late in the evening, together with all the protagonists who believed in this project and decided to tell about themselves in this first edition of the event.
“Belong2Me”, the first app powered by XTO, linked the charm of old crafts to the speed of mobile e-commerce technology.
And while a drone flew on the “beSpoke house”, beHouse celebrated the first edition renewing the invitation with a new adventure that will take place in 2015. Even more international. Even more beSpoke.
ALL THE PROTAGONISTS OF BEHOUSE 2014
• Flamant, Veuve Cliquot, Hendrick’s, Modulnova.
• 19 Andrea’s 47, Aldo Bruè, Antica Barbieria Colla, Associazione Italiana Maggiordomi, Aquariva by Riva, Baglioni Hotels, Bagnoli Riccardo, Bernardini, Bonaveri, Borriello Camicie, Bowers & Wilkins, Caffè Vergnano, Calvisius Caviar, Caroline Groves, Cartujano, Catarzi 1910, Corum, Cuervo y Sobrinos, Dammann Frères, Domori, Donnafugata Golf Resort & Spa, Dr. Vranjes Firenze, Ducal, FABS Carte by Ars Color, FIRST The Real Estate, Jacente, Ladurée, Luchino Camicie, Mo Coppoletta, OneOff Emotional Hardware, Opere Sonore, Prata & Mastrale, Romeo Ferraris, Sartoria Cicli, Savini Milano, Sciamàt, Serafino Consoli, Siniscalchi, Stefano Bemer, The Bridge, Turms, U-Boat, Velier, Villa Paradiso, Vincenzo Dascanio, Zanotta, Zilli.
• Special Guests: Cifonelli, Hackett London, Pierre Corthay.
for more info refer to beSpoke magazine