The Top 5 Reasons We Loved What Designer Frida Giannini Did at Gucci

The game of fashion thrones took a turn today, with news that Frida Giannini would be leaving her perch as Gucci’s creative director. She first joined the brand as head of design for leather goods in 2004 and was promoted to the main gig in 2006. She’ll stay through the presentation of her fall 2015 collection this February, according to WWD.

Coming in after Tom Ford’s sexy tenure, Frida definitely put her own spin on things, digging deep into the brand’s archives and creating ladylike, feminine pieces that were more subtly seductive than in-your-face sex bomb. From accessories to dresses to fun side projects, she was a seriously fantastic Gucci girl. While we wait to see what’s up for her next, let’s look back on the things that made us love her, ‘k?


She brought back some fabulous pieces from the archives and made them covetable again. Case in point: the pretty Flora print blooms and bamboo top-handle bags were both new-but-not hits under her direction.


There were some seriously glam gowns, including the black-and-white beauty that Blake Lively wore to Cannes this summer.


She made our generation fetishize the ’70s, an always sexy era that had previously inspired from afar. Suddenly, the still photos from Bianca Jagger and Studio 54 sprang to life in real, wearable clothes like the steamy trio spotted on Beyoncé, Blake, and Solange.


She celebrated fashion icons of the past like Jackie Kennedy Onassis. The Jackie bag was the preferred carryall of the former First Lady’s in the ’50s, and Frida tweaked and reissued it in 2009. Capping it off most recently was a fall 2014 video advertisement showing Kate Moss all glamorous like, dodging paparazzi with the bag slung over her shoulder (you can watch it here).

She did artistic things with the brand, embracing social media, premiering a short film for its Premiere fragrance that starred Blake Lively at the Venice Film Festival and, yep, making comic books.

A replacement hasn’t been named, but WWD cited rumors of Riccardo Tisci or Joseph Altuzarra, and I could definitely see either being a good fit.

Tags from the story
More from Maria Di Benedetti

What to Wear to Work Tomorrow: A Pleated Skirt, Slouchy Sweater, and Structured Purse

If you don’t wear a uniform at work, getting dressed for the...
Read More

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.