Where contemporary lifestyle trends are born and flourish

Space in the Main Pavilion is always in great demand. It is the heart of the fair, featuring the ongoing evolution of menswear and cross-pollinations in design. At each edition, it reinvents the rules of the trade fair game by broadening the offer and through the Pop Up Stores that offer close-ups of specific design items.

The itinerary goes from the Lower Level with collections such as Bagutta, Brunello Cucinelli, Church’s, Christy’s, Eleventy, Ernesto, Lardini, Lubiam, Mackintosh and Tombolini that present refined sartorial research interpreted in a contemporary classic key.

And the Upper Level is attracting the attention of sophisticated boutique buyers with its important representatives of the new classic such as Altea, Herno, Kiton, Massimo Alba and Thomas Mason with their exceptionally high-quality products, exclusive fabrics and workmanship.

And in between, on the Ground Floor, are collections by names such as Cantarelli, Capri, Conte of Florence, Manuel Ritz, Roy Roger’s and Seventy in a free and open dialogue  with the other “worlds” of Pitti Uomo.

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