English National Ballet has launched a campaign to re-brand itself joining forces with Vivienne Westwood, who has provided clothes for the campaign pictures.
“I am thrilled that Vivienne Westwood has agreed to let us use her clothes in our first campaign,” said Tamara Rojo, English National Ballet’s Artistic Director, “It’s a dream come true to be able to collaborate with someone of such stature. Her designs capture the creativity and ambition of our dancers who, in turn, add drama and movement to the clothes.”
As Tom Sharp, creative director of The Beautiful Meme, who directed the idea, explains: “It is about taking dancers out of tutus and moving away from convention nal backstage images to show the intensity, creativity and hot bodies of the dancers.”
Photos: © Guy Farrow