When it comes to lingerie, there can be a bit of a disconnect. Guys like it, but could they please just get a little bit more specific about what they really want to see us in? To sort out what they’re really into, we asked the folks at online shop Yandy to crunch the numbers and share specifics on what guys are actually buying for the women in their life.
“Our male shoppers account for approximately 30 percent of total annual sales,” Chad Horstman, founder and CEO, said. “They purchase more novelty pieces than basics, most likely for a special occasion, but by category, teddies are proving to be a favorite style.”
The skimpy nightie is a lingerie classic, but it didn’t actually claim top spot for the piece men were buying most over the past six months. That honor went to the brand’s faux leather and lace corset.