Kendall and Kylie Jenner Step Up Their Fashion Game With Their First-Ever Collection


Just when you thought they’d done it all (and they’re still teenagers, mind you), Kendall and Kylie Jenner shared some big fashion news today: They’re launching their first-ever standalone clothing and shoe collection.

While the style-setting, Instagram-record-breaking, Balmain-campaign-starring sisters have dabbled in fashion design before, guest designing collections for Topshop and Pacsun, this is their first foray into designing their own line, aptly named Kendall + Kylie. WWD broke the news today and spoke with the Jenners about the contemporary apparel and shoe collection, which will bow at retailers such as Saks Fifth Avenue, Shopbop, and Nordstrom in spring 2016.

“This is all us. It’s enjoyable to be able to fully create,” Kendall told WWD. “It’s a lot different from our Topshop and PacSun collections because those were both collaborations, so they obviously had a say in everything…. One main thing that we wanted to cover was to make sure that it was affordable and still beautiful.”

Everything in the collection will retail for under $250, with prices starting at approximately $65 for a top.

“I feel like we’ve both really evolved our styles, and this represents what we want to wear,” said Kylie, who cited Alexander Wang and Mary-Kate and Ashley Olsen as inspirations. The Olsens are interesting and fitting inspiration to the Jenner girls, who seem staunch in their commitment to being fashion designers. Similarly, the Olsens launched their contemporary line, Elizabeth & James in 2007, prior to the wildly successful launch of their ready-to-wear brand, The Row, a year earlier. Could the Jenners be on the road to winning fashion’s Oscar, a CFDA award, like the Olsens did this year?

“Designing is something that we’ve always wanted to do, and I think it’s really cool to kind of step back and put the looks together and be a part of the shoot when it’s a different model modeling it and actually being the creative person behind it,” said Kendall.

One thing the girls are firm on: They don’t want their sisters Kourtney, Kim, and Khloe Kardashian to offer their opinions on the collection, which includes dresses with elegant halter twist necklines, cutouts, and fluid silk pants. “We don’t want their opinion on it because we want it to be very ‘us.’ We don’t show them anything until it’s done and out,” Kendall told WWD sister publication Footwear News. “We all have similar styles but different tastes.”

Here’s a first look at the collection:




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