Blake Lively Dedicated Her First-Ever Handbag Design to a Very Special Someone

Designers tend to name their handbags after their muses and It Girls of the moment. From the Marc Jacobs Stam, named for model Jessica Stam, to Mulberry’s Alexa satchel, a nod to Alexa Chung, having a bag named after you is quite the honor.

So when it came to designing her first handbag for Preserve, Blake Lively went with an in-house “It Girl”—her baby daughter, James! The actress put down serious stakes in the fashion world when she opened her fashion and lifestyle site and recently made news designing a few pieces of her own.


Lively in a Jenny Packham coat this spring

The James bag is an American-made satchel from accessory label Sandast, crafted by hand to achieve that “oh this? I’ve had it for years” look. It’ll cost you though—the bag retails for $860.

“Sandast’s bags look like the most yummy, restored vintage pieces,” Blake said in a statement. “I didn’t want a diaper bag that I wouldn’t carry if I wasn’t a mama. I still wanted to be me. We loved the bag so much that we wanted to make them for more mamas.”

Now it’s just a waiting game for the first time that we spot Blake carrying her own bag. She’s been supportive of the pieces carried on the site, sporting a ton out and about, and with this bag’s sweet nod to her little one, it’s pretty much a sure thing that she’ll turn it into a wardrobe essential.


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