In 2017 Wrangler takes a bold step – both in terms of reaching for the highest quality and, aesthetically, in introducing an unforgettable splash of high energy. The company unveils a new premium collection in collaboration with the celebrated artist Peter Max, master of the psychedelic print – marking both Wrangler’s 70th anniversary and the ‘Summer of Love’s 50th.
Wrangler first collaborated with Max in the early 1970s, and, appropriately, this new, all European-made apparel line – for both men and women – has the same boldly colourful, upbeat period feel. While the archive-inspired clothes are updated with modern fits, all unisex packaging is a direct replica of the 70s original. The anniversary collection features jeans, shorts, western shirts and jackets, printed sweats and Ts.
The Fall delivery, in September, sees a continuation of denim mixing and colour mixing, but in corduroy fabric and a winter palette. In Fall we also have a third story – combining selvedge denim and indigo herringbone with hickory striped cloth and corduroy.
The Wrangler by Peter Max collection also introduces new jean fits: for men a retro slim and a retro tapered, and for women a high-waisted, hip-hugging straight cut. Jackets are boxy and cut short, shorts gently flared. To mark Wrangler’s anniversary, these key denim pieces, for both men and women, also feature the company’s seven icons, including vintage patch, pocket branding and seven belt loops, each highlighted by the use of white stitching. Look for the ‘W’ on the pocket.
The collection is now available online and in De Rode Winkel Utrecht.
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