Marina Rinaldi and influencer Ashley Graham launched the capsule collection ‘LET’S DENIM!’ During the Milan Fashion Week in September. This collection, designed and signed by the American model, is available for sale from mid-January 2018 as part of the SS2018 collection.
Cooperation is an important new step for Marina Rinaldi. For the first time, the name of a guest designer appears in the logo. To emphasize how innovative this project is for Marina Rinaldi, the capsule collection is a prominent part of the spring / summer campaign.
Ashley Graham’s nonchalant, yet daring femininity is central to the design of the collection and has been translated into a number of versatile items that are ready to be integrated by each woman in her own style. The collection focusing on luxury denim was designed by the design team in continuous dialogue with Ashley Graham in order to convey her positive, sensual and disruptive character. Through the use of new materials, such as denim jersey and super stretch denim, the collection is comfortable and modern. To cover the capsule collection, there are stretch leather jackets, tops and skirts of dive fabrics, giving details of the cooperation a luxurious character: buttons with Ashley Graham’s signature, innovative zippers and black leather labels at the back of the waistbands. The color palette consists of different shades of denim – from indigo to light blue, depending on the weight and treatment of the different materials – and is rounded with white and black.