Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles, will be held in Florence from 12 to 15 June 2018. The always-evolving event is ready to anticipate and represent the latest fashion movements via a vast range of projects. This edition boasts 1.240 brands 561of which hail from abroad (45%), and is a curated geography of spaces focusing on venues that emphasize research in today’s menswear and that are heavily geared towards the future of fashion. There are projects that interpret the outdoor universe in an original way, redefining lifestyle concepts linked to athleisure and giving space to Makers from all over the world. There is the new wave of talent from Northern Europe and the creative scene from Eastern Europe, forward-looking styles marked by cutting-edge design. And one must not overlook the excellence of the new classic labels and brands relaunching modern sportswear. All this is combined with the unique hospitality provided by Pitti Immagine.