TOMMY HILFIGER BRINGS THE SPRING 2019 TOMMYNOW
“SEE NOW, BUY NOW” RUNWAY EVENT TO PARIS
Tommy Hilfiger traveled to Paris with American actress and global brand ambassador, Zendaya, to celebrate their collaboration inspired by ‘70s icons and the 1973 Battle of Versailles fashion show.
The experiential event celebrated inclusivity in fashion, with women’s runway looks available across an ecosystem of immediately shoppable channels in over 70 countries.
Tommy Hilfiger announces the Spring 2019 TOMMYNOW experiential runway event featuring the TommyXZendaya collaborative collection. The show celebrated and honored strong, iconic women of ‘70s American pop culture, as well as the 1973 Battle of Versailles fashion show and the powerful statement made by the American models who took to the catwalk.
The in-season TOMMYNOW runway show continues to bring the brand’s spirit to life with consumers globally. Since Fall 2016, the show has traveled to cities across North America, Europe and Asia, and every stop continues to infuse TOMMY HILFIGER with the youthful and optimistic energy of local audiences. “TOMMYNOW Presents TommyXZendaya” took place on Saturday, March 2, 2019 at 9 p.m. CET, showcasing the Spring 2019 TommyXZendaya collaborative collection at the Théâtre des Champs-Élysées. The event built on the success of Tommy Hilfiger’s signature “See Now, Buy Now” format, and runway looks were immediately available across an ecosystem of shoppable channels in more than 70 countries.
AMERICANS IN PARIS
This season TOMMYNOW descends upon the City of Light to debut TommyXZendaya, the first collaborative collection between Tommy Hilfiger and Zendaya, our global women’s brand ambassador. We were inspired by the historic 1973 Battle of Versailles, where a new generation of supermodels brought American sportswear to the European runway with unprecedented charm and charisma.
Hand-drawn zodiac prints form a cornerstone of positivity alongside precisely tailored suiting that delivers a vibrant and sartorial twist on menswear. Sweaters and dresses exude confidence, while luxurious leathers and sexy denim silhouettes allow femininity to take center stage.
Spring 2019 celebrates the optimism and power of today’s modern woman, while paying homage to icons of the ‘70s and the era’s free-spirited culture that inspired Tommy to open his first store, People’s Place.
To bring to life the Battle of Versailles inspiration, an emblematic cast brought together iconic supermodels who revolutionized the fashion world across more than four decades.
Fashion muse, ‘70s disco queen, Parisian nightlife icon, and ‘80s pop star Grace Jones closed the show. She was joined by Pat Cleveland, the world’s first black supermodel who also walked the original 1973 Battle of Versailles runway, Beverly Johnson, the first African-American supermodel to appear on the cover of U.S. Vogue, as well as supermodel and actress Beverly Peele, who has featured on over 250 fashion magazine covers. Veronica Webb, the first African American to sign a major cosmetics contract with Revlon, also took to the catwalk, in addition to ‘90s supermodels Debra Shaw and Chrystèle Saint Louis Augustin, and supermodel and Vogue cover star Brandi Quinones.
The groundbreaking supermodels were joined by world-renowned talent of today, including Jourdan Dunn and Winnie Harlow who, between them, have been part of Tommy Hilfiger’s shows and brand story for nearly ten years. A new wave of models also took to the TOMMYNOW catwalk, including Anita Marshall, Thais Borges and Carissa Pinkston.