Pitti Uomo – 7/10 January – Fortezza dal Basso – Florence Italy

10 names to put in your diary

Pitti Uomo 97 brings to Florence new brands and historic names that will make tomorrow’s fashion shine. Here we have selected 10 “hidden gems”. Let’s discover them!
BARKER (Pitti Uomo)
Back to 1880! The Barker of Earls Barton archive capsule collection celebrates the first 140 years of the English brand founded in Northamptonshire. Impeccable British style and ancient manufacturing passion premiered at Pitti Uomo 97.
CHILDREN OF THE DISCORDANCE (Touch!)
Considered the coolest sustainable brand in Japan, this company works with vintage designs, drawing a great variety of patterns, from floral to bandana prints, from a personal archive based on multiculturalism and streetwear.
IOWEYOU (Touch!)Kavita Parmar is a radiant and courageous individual. Siding against prevailing fast fashion, she has inverted the process by putting consumers in touch with the artisans who make her clothes which are 100% natural thanks to the use of ancient processes like the “mud silk” of the Guangdong province..
IOWEYOU (Touch!)
Kavita Parmar is a radiant and courageous individual. Siding against prevailing fast fashion, she has inverted the process by putting consumers in touch with the artisans who make her clothes which are 100% natural thanks to the use of ancient processes like the “mud silk” of the Guangdong province..
ORIGINAL MADRAS TRADING CO. (L’altro Uomo)
From Madras to New York, an adventure which began in 1970, in the name of the legendary checked fabric featuring the vibrant colors of India. The company that supplies top US brands is now launching its very own line of button-down shirts.
REPLUMÈ (Pitti Uomo)
A debuting brand, the eco soul of PGN International. The play on words announces a revolution: quilted jackets with PURE padding, recycled certified material obtained from feathers which are reclaimed and sterilized in Italy. The result: same performance, zero impact.
TAIGA LIONA (Unconventional)
A Japanese brand with unique features. In the FW 20/21 collection the workwear inspiration evolves to capture the secrets of ninja uniforms: the lines and fabrics are designed to allow the wearer to move fast.
THE TWEED PROJECT (Touch!)
No new fabric has been produced for the FW 20 collection of this brand: only tweed already in circulation and vintage pieces that have been sorted through contemporary tailoring and a typically Irish design.
UYN (I Play)
160 grams is the weight of this sneaker with a unique and innovative concept, created thanks to 3D knitting one piece technology. Zero seams, zero fastenings, 100% merino wool and recyclable polyurethane injected soles. Extremely lightweight and high performing.
VICTOR LI (Futuro Maschile)Born in the USA, raised in China and constantly traveling, at just 24 years of age, Victor Li is capable of designing sophisticated and contemporary collections. His winter clothing chooses pastel colors and is oriented towards knitwear with zip-ups and below the knee cardigans.
AURLANDS (L’altro Uomo)
The first “penny loafer” in the history of footwear is Norwegian. Created in 1926, the most iconic of the moccasins has a design that is always current and today is made in soft napa leather or nabuk in a range of contemporary colors that are ideal for collectors.
Spotlight on wool
At Pitti Uomo 97 a special installation in the Main Pavilion will reveal “MY WARDROBE: MAN OUTERWEAR TO INNOVATE WOOL CRAFTMANSHIP”: a project by The Woolmark Company, sponsored by the “Campaign for Wool – patron HRH Prince of Wales”, developed by the students of the Accademia Costume & Moda, with the collaboration of Maison Valentino and Dyloan Bond Factory. The project’s keywords are: Wool, Craftmanship, Innovation, Identity.

Connect to e-PITTI now to plan your visit to the fair. You will find previews of the collections of many brands, save your favorites in your wishlist, request direct contact and see where their stand is located.

Discover the Preview … Click Here

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