Asda opens first George franchise in Jersey


Asda has opened its first pilot franchise store in Jersey for its fashion brand George. The 6,000 sq ft pilot franchise opened today at the Sandpiper CI store in Jersey’s Liberty Wharf shopping centre. Sandpiper CI CEO, Tony O’Neill said: “This really is the right time to be opening a George store in Jersey, shoppers are looking for real value in the current economic climate. George’s award-winning designs at customer-winning prices are going to be very popular with all Jersey consumers, particularly families with children.” Kevin Rusling, director of George International added: “We’re thrilled to be opening our very first pilot franchise store in Jersey. Shoppers everywhere are looking for the highest quality at the most affordable prices and that’s exactly what the new George store will be offering. Sandpiper is one of the most respected franchise partners in the world, we wish them every success with George.”


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