Tommy Hilfiger, which is owned by PVH Corp. announces the Spring 2020 TOMMY HILFIGER ICONS line for women, which celebrates the brand’s 35th anniversary by taking designs back to their nautical roots. The campaign is
fronted by Canadian model and spokeswoman Winnie Harlow, South African model and philanthropist Candice Swanepoel and American model Hannah Ferguson. TOMMY HILFIGER ICONS will be available online at www.tommy.com, and at select TOMMY HILFIGER stores globally starting March 2020.
Spring 2020 TOMMY HILFIGER ICONS is inspired by Tommy Hilfiger’s longstanding love of sailing, and establishes a playful, high-fashion twist on timeless staples. Designed for fashion-forward fans of the brand, the collection offers high quality, wearable classics that make a sophisticated statement.
Premium features include elevated techniques such as embroidery over printing and heightened outwear silhouettes. Heritage elements are uniquely combined, as seen in the recurring ICONS flag graphic, Breton stripes and crested buttons. The classic TOMMY HILFIGER red, white and blue color palette runs throughout the line and is reimagined in bold color-blocking.
TOMMY HILFIGER ICONS is young at heart with adventurous styling, yet remains true to the brand’s time-honored DNA. International supermodels Winnie harlow, Candice Swanepoel and Hannah Ferguson embody the qualities of drive, passion and optimism that are shared by today’s Tommy fan. Between them, the world-renowed talents have been part of Tommy Hilfiger’s shows and brand story for nearly ten years. Shot by Oliver Hadlee Pearch, the campaign is about empowering consumers to confidently embrace their individual style by dressing with a Tommy-twist, using fashion to express themselves.
Friends and followers of the brand are invited to join the conversation on social media using @TommyHilfinger.