#BEFREE: DISCOVER MESSIKA’S MEANING WITH LUCKY MOVE COLORS

The facet of #BeFree is represented in the ‘Lagoon’ – Like Turquoise color – an intense blue which evokes a call to escape.

This color is for the free-spirited woman, who doesn’t conform to those around her. Curious and in love with freedom and long journeys, this woman exuberates energy and is keen to discover the world.The world is just waiting to be explored, as long as you travel off the beaten track.

A variation of the iconic Move collection, Lucky Move is inspired by lucky charm medallions and, for the first time in Messika’s history, this new collection is the first of its kind to not use purely diamonds. Instead, the collection is adorned with colored stones.

This bold move was a creative challenge for Valérie Messika, the daughter of a diamond dealer, who has always stayed true to her gem of choice. ‘I have replaced the gold with an ornamental stone, but it is not faceted like a diamond. It’s a first, but for this decidedly playful collection designed to bring good luck, adding color seemed like an obvious choice,’ she says, ‘each shade is based on my favourite colors and the energy they give off.’

The collection comes in 9 colors with 9 supporting mantras to embrace a different facets of the Messika woman’s personality.

Please find attached a selection of low-resolution imagery
Please find high resolution imagery as well as the press releases in both English and Arabic in the links below:


STILL LIFE
PRODUCT SHOTS
PRESS RELEASES

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