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Beauty is the exclusive and original nature of Made in Italy, a reference point and the driving force for inspiration in to the rest of the world. 

Beauty in Italy has never stopped: it has always been the heart and soul of our actions, it lights up all of our creations, it is the most authentic essence of the Italian spirit. Beauty has been, and will always be, the exclusive and original nature of Made in Italy. Through the centuries and great historical changes, the Beauty of Italy has always been a reference point and the driving force for inspiration in to the rest of the world.

Beauty continues and does not stop even now: 
prepare to be inspired again for the next 2000 years.

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