BEHNOODE regarding the launch of his new gender neutral collection


Middle East-based globally renowned luxury fashion brand BEHNOODE set to launch its first-ever Androgynous Collection at Arab Fashion Week on Friday, January 29th at 8:15 PM (Dubai time). The capsule collection titled Masculine Femininity is the brand’s bravest and boldest collection to date, and designed to avoid creating a distinction between masculine and feminine physical characteristics and to express non-binary gender identity. 

“Androgynous fashion styles are NEITHER feminine NOR masculine but gender-inclusive and sexually neutral.” said Behnood Javaherpour, Founder and Creative Director at BEHNOODE.

He added, “2020 has taught us that unity is more important than division. The Androgynous fashion blends the distinction between masculine and feminine characteristics. It’s about time for us to erase the fashion stereotypes between men and women especially in this part of the world. I am ready to take this journey to change the mindset and influence people about fashion in the Middle East.” 

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The new Winter 2021 capsule collection is inspired by the triumph of humanity during these turbulent times. It explores gender neutrality and cultural acceptance. Human strength and resilience.

“United We Stand, Divided We Fall” says founder Behnood Javaherpour. “2021 brings in new hope and confidence with a strong sense of empowerment. My suits reflect this positive attitude and what could be more empowering than everyone free to wear anything they want regardless if they are a woman or a man.” say Behnood Javaherpour

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