Tom Ford Makeup For Men

Tom Ford will expand his label’s cosmetic offerings to his own gender, which will include a face cleanser, moisturizer, eye treatment, purifying mud mask, concealer and bronzing gel, as well as two new fragrances, WWD is reporting.

TOM FORD Mens Grooming Collection Launch

“I was never drawn to walking in women’s shoes,” he in an interview with U.K.’s Telegraph in 2011. “But makeup? That I’m serious about.”  According to the firm Euromonitor International, American men spent $5 billion on grooming products last year, a $2.6 billion increase from 1997.

 

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